Our story

STARTED WITH REAL INGREDIENTS

Imagine you're holding a snack pack of nuts in your hand. Let's say they’re coated with Truffles. Or at least that’s what it says on the label. They use real ingredients, don’t they? In today's world, not too many nutty snacks have seen a Truffle, or any genuine ingredients, not even from afar.

Two friends with a lifetime of experience in the food biz wished to change this and offer the real thing to their customers.

Took almost 3 years to...

DEVELOP UNIQUE
NUT-COATING SOLUTION

It took the company Hrib almost 3 years to develop its unique nut-coating solution using large chunks of real ingredients with zero coating loss. Just one taste and you’ll instantly see what makes these guys stand out from the competition.

"We decided to use actual ingredients, real big chunks that you can see on the nut," adds Aleksander, a business-savvy self-taught chef, who prefers raw and natural when it comes to flavors and textures.

"And we wanted to make this taste feature which is the real value adhere better," says Miloš, a foodie par excellence, always on the lookout for quality and unusual combinations, wishing to taste something new.

It’s not some fine dust...

IT’S A REAL FOOD

Genuine Italian truffle from Piemonte, sun-dried tomato from the south of Italy, even Vulcanic Country ham from Austria, are just a few of their salty delights. Then there's Canadian cranberries, sea-salt caramel, it's quite surprising what they can stick to a nut. There's real rosemary, thyme and black olive chunks on cashew, which is a Tuscan-inspired snack worth licking your fingers twice for.
It's not some fine dust. It's not a coating. It's real food.

And here we are...

TWO FAMILIES,
TWO GENERATIONS

Slovenia is by far the best country to be in if you're a picky connoisseur. It’s now becoming the new foodist mecca of the Central European–Mediterranean region. Besides all the gusto that can be found in this region, Miloš and Aleksander’s two families are avid travelers, scouting around for chunks of raw flavor all over the globe.

Hrib is a ‘friends & family’ business managed by two families for two generations. It takes a lot of love & dedication to constantly take care of innovative products, the latest technology, and greater sustainability. It's not by coincidence that the company meets the highest food standards in the world, such as the IFS, achieving higher-level scores even during unannounced audits.

What business we are?

THE NATURE BUSINESS

The name Hrib translates to “a hill”, although funnily enough the company is situated in a valley. The Kozjansko region’s landscape is stunning and if you hike up the nearest hill you may be amazed to see the ruins of old Keltic settlements. Top-down, the view of the factory is quite spectacular as all you see are solar panels, making the factory seem more like a solar power plant than a food-processing company.

Ask anyone at Hrib what business they are in and they’ll tell you ‘the nature business’. "Nature is not just our biggest supplier, it is also our only supplier," says Aleksander. We must respect nature, give back, and preserve.
By using solar energy, repurposing the heat from the driers, carefully inspecting global suppliers, and packaging right on the line into recyclable and even compostable materials.

From distribution to...

OUR OWN MANUFACTURING

Companies doing business with Hrib rely on it to develop and deliver niche products and new flavors. You can rely on Hrib if you’re looking for a completely new perspective on what a to-go snack can taste like in your market or you want to play it safe with a raw pack of high-quality nuts. Interestingly, while their offer is unique, the end consumer is still very familiar with and appreciates it.

Their story begins in 1991 when they started to distribute to HoReCa and retail outlets. In 2000, they built their own manufacturing plant and positioned themselves as the market leader straight off the bat in Slovenia, before taking on the challenge of the tough European competition in the white label sector ever since 2010. Their unique solution, quality, and business values are now ready for the toughest and most demanding marketplace in the world, the United States.

Our story

STARTED WITH REAL INGREDIENTS

Took almost 3 years to...

DEVELOP UNIQUE
NUT-COATING SOLUTION

It’s not some fine dust...

IT’S A REAL FOOD

And here we are...

TWO FAMILIES,
TWO GENERATIONS

What business we are?

THE NATURE BUSINESS

From distribution to...

OUR OWN MANUFACTURING

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Our story

STARTED WITH REAL INGREDIENTS

Took almost 3 years to...

DEVELOP UNIQUE NUT-COATING SOLUTION

It’s not some fine dust...

IT’S A REAL FOOD

And here we are...

TWO FAMILIES, TWO GENERATIONS

What business we are?

THE NATURE BUSINESS

From distribution to...

OUR OWN MANUFACTURING

DEVELOP UNIQUE
NUT-COATING SOLUTION

TWO FAMILIES,
TWO GENERATIONS